SŒURS was established in 2022 by Simone and Nicoline, who were born and raised in the North Zealand coastal town of Gilleleje.
At SŒURS, we advocate slow fashion, with a focus on classic and timeless styles in good quality that last season after season. We believe that slow fashion is a more sustainable way of embracing fashion - and want to offer our customers a universe where the core value is quality-based rather than time-based, and where the focus is on the good, clean and environmentally friendly choices.
Fast fashion and rapidly changing trends are often associated with overproduction and a stressful work environment. We believe it is important to be aware of the processes and resources required to produce clothes, shoes and jewelery - and ultimately leave a lighter footprint for future generations and our planet.
At SŒURS, we basically collaborate with Danish brands who all share the same values regarding good materials and production conditions, and who all make an effort to create meaningful and timeless designs - which last a lifetime.